About the Author

As America's Values Coach, Joe Tye helps individuals and organizations achieve their goals by more effectively living their values. He is creator of The Twelve Core Action Values, a comprehensive and systematic curriculum of values-based life and leadership skills.

Joe is also the author of more than a doze n books and audio programs on personal,professional, and business success, including the international bestseller Never Fear, Never Quit: A Story of Courage and Perseverance.

Joe is a nationally-acclaimed speaker with a unique and compelling message. He has worked with a wide variety of hospitals, associations, businesses, and Fortune 500 companies across North America. He provides practical tools and solutions to help client organizations cultivate a more positive and productive workplace environment and corporate culture.

The Values Coach e-mail newsletter Spark Plug has a large and growing worldwide readership. This unique e-publication gives readers a regular infusion of great information and ideas, and the inspiration to put them into practice. To subscribe, visit Joe's web site at www.JoeTye.com

Joe lives with his family on a small farmstead in Iowa, and his second home is at tent in the backcountry of the Grand Canyon.